2012 ©
             Publication
Journal Publication
Research Title FACTORS INFLUENCING TOWARDS DECISION MAKING ON WEATHER INDEX INSURANCE FOR RICE, A CASE STUDY OF FARMERS IN MUANG DISTRICT, KHON KEAN PROVINCE 
Date of Distribution 19 September 2015 
Conference
     Title of the Conference The National and International Conference on Business Management and Innovation 2015 
     Organiser College of Graduate Study in Management (MBA) Khon Kaen University 
     Conference Place Sunthorn-Araya Arunanonchai Building, 123 Mitraphap Road, Tumbol Nai Muang, Amphur Muang, Khon Kaen 40002 
     Province/State Khon Kaen 
     Conference Date 19 September 2015 
     To 20 September 2015 
Proceeding Paper
     Volume
     Issue
     Page 455-461 
     Editors/edition/publisher  
     Abstract This independent study aimed to explore the factors influencing farmers’ decision-making regarding the weather index insurance against drought for in-season rice. The samples were 140 insured farmers and 393 uninsured farmers. In this study, a questionnaire was used to obtain the data and the statistics used to analyze the data included frequency, percentage and standard deviation and as well as the analysis of variance using T-test and F-test values. According to the results, the average perception of the insurance program gained from BAAC offi cers was found at the low level and the factors infl uencing farmers’ decision-making regarding the marketing mix of the insurance program were rated at the very important level. The mean values were ranked from high to low as follows: place, people, physical evidence, productivity and quality, process, price, product and promotion. To increase the number of farmers applying for the weather index insurance against drought for in-season rice, the 3 projects that should be carried out include (1) public relations for the weather index insurance against drought for in-season rice, (2) education sessions to develop understanding of the weather index insurance program against drought for in-season rice, and (3) a double package of credit and insurance against drought for rice. 
Author
565740460-9 Mr. PAYUNGSAK ADSUEK [Main Author]
College of Graduate Study in Management Master's Degree

Peer Review Status มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Abstract 
Type of Presentation Poster 
Part of thesis true 
Presentation awarding false 
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