| Research Title |
An Investigation of International Tourists from Big Emerging Market (BEMs) of Different Age Groups used Information Sources for Making Decision to Visit Thailand |
| Date of Distribution |
11 December 2014 |
| Conference |
| Title of the Conference |
The Macrortheme Conference - Paris 2014 |
| Organiser |
The Macrotheme Review A Multidisciplinary journal of global trends |
| Conference Place |
Espace Vocation Paris Haussman Saint-Lazare |
| Province/State |
Paris France |
| Conference Date |
19 December 2014 |
| To |
20 December 2014 |
| Proceeding Paper |
| Volume |
00 |
| Issue |
00 |
| Page |
00 |
| Editors/edition/publisher |
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| Abstract |
An Investigation of International Tourists from Big Emerging Markets (BEMs) of Different Age Groups using Information Sources for Making a Decision to Visit Thailand
Mr. RathakarnBuasri, Associate Prof. Dr. Pensri Jaroenwanit and Prof. Dr. Rudolph Brown
DBA student of Faculty of Management Sciences KhonKaen University Thailand
Lecturer of Business Department, KhonKaen University NongKhai Campus, Thailand
ABSTRACT: The aim of this study is to investigate the relationships between the age groups of international tourists from Big Emerging Markets (BEMs) and the information sources that they used for making a decision and choosing a destination. The samples used in this study were drawn from three countries belonging to BEMs including China, India and South Korea and top ten countries where their citizens come to visit Thailand most during last five years (2009 – 2013). The data were collected by questionnaire distribution at two airports in Bangkok, Thailand: Suvarnabhumi Airport and Don Muang Airport and via individual interview. The data analysis was carried out by the means of descriptive statistics and inferential Statistics.
This study explores information sources used by the tourists in different countries and different age groups. It helps tourism industry practitioners in Thailand have a proper comprehension on segmentation of international tourists by age groups and understand the ways they use the information sources for planning their trips. Finally, the marketers or businesses can directly develop their marketing strategies through marketing communication from the information which the potential consumers use for making a decision.
Keywords: information sources, age groups, China, India and South Korea.
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| Author |
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| Peer Review Status |
ไม่มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Publication
Journal Publication
ไทย