| Research Title |
The Factors Influencing Consumer’s Learning about Indication of Anti-inflammation Drugs in Khon Kaen Province, Thailand |
| Date of Distribution |
20 December 2014 |
| Conference |
| Title of the Conference |
the Business and Social Science Research Conference: Paris 2014 |
| Organiser |
The Macrotheme Review |
| Conference Place |
ESPACE VOCATION PARIS HAUSSMAN SAINT-LAZARE 92, rue Saint-Lazare 75009 Paris |
| Province/State |
กรุงปารีส ประเทศฝรั่งเศส |
| Conference Date |
19 December 2014 |
| To |
20 December 2014 |
| Proceeding Paper |
| Volume |
4(4) |
| Issue |
Special Issue III 2015 |
| Page |
77-87 |
| Editors/edition/publisher |
The Macrotheme Review |
| Abstract |
This study aims to examine type of media, information searching and perception of consumer influencing with consumer’s learning about indication of anti-inflammation drugs in Thailand. The field survey was conducted by using a self-administered questionnaire. Data were collected from 400 samples aged between 15-65 years old who live in Khon Kaen province, the central city in the lower part of the northeastern region of Thailand and have experience on purchasing and/or using anti-inflammatory drugs by themselves in the past 3 months. The statistics used in the study consist of descriptive statistic (percentage, mean and standard deviation) and inferential statistics by using multiple linear regressions analysis. The results of this study show that three factors including type of media, information searching and consumer’s perception about anti-inflammatory drugs have an influence on consumer’s learning. The implications of this study are valuable for creating a new consumer’s learning in offensive marketing strategies to achieve a correct understanding of using anti-inflammatory drugs in Thailand. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
|
Publication
Journal Publication
ไทย