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Publication
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| Research Title |
THE FEASIBILITY STUDY OF THE ESTABLISHMENT OF NONGNAPHAT LEASING CO., LTD.
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| Date of Distribution |
19 September 2015 |
| Conference |
| Title of the Conference |
The National and International Conference on Business Management and Innovation 2015 |
| Organiser |
College of Graduate Study in Management (MBA) Khon Kaen University |
| Conference Place |
Sunthorn-Araya Arunanonchai Building, 123 Mitraphap Road, Tumbol Nai Muang, Amphur Muang, Khon Kaen 40002 |
| Province/State |
Khon Kaen |
| Conference Date |
19 September 2015 |
| To |
20 September 2015 |
| Proceeding Paper |
| Volume |
2 |
| Issue |
2 |
| Page |
531-538 |
| Editors/edition/publisher |
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| Abstract |
Abstract
A Feasibility Study of the Establishment Nongnapat Leasing Company Limited in Tha Phra Municipality, Muang District, Khon Kaen province Covered four subject areas, which were feasibility in Marketing, Management, Technical, and Financial.Research instrument used questionnaire to surveywith 400 samples and any relating data. The results of study found that the marketing was feasibility because of economic recession environment; the peoplewere in need to spend while the banks strict in approval process. Therefore, it was Nongnapat Leasing Company Limited’s opportunity to engage in business, the 40.25 percent of samples need to use the service from Nongnapat Leasing Company Limited. Forecasting of 5 years income found that there were income amounts of 10,224,758 Baht. The technique was feasibility because the company’s location were located in community; there were easy access for transportation, car park space, and company sign’s name, the shops area were divided into smaller section, the suitable of materials facilitate, and the procedures of consideration and improved quickly. The management was feasibility due to Nongnapat Leasing Company Limited had commercial registered to order of Department of Business Development, project owner had authority integrated decision that lead to make the operation flexibility, the procedures of consideration and improved quickly, there was sufficient staffs to serve customers, the selection of staffs with a suitable position and motivated employees with reasonable salary and welfare. The financial was feasibility; it found that the project can pay back (PB) in the period of 3 years 5 months 26 days, net present value (NPV) at 1,168,357 THB, and internal rate of return (IRR) 18.89 percent. In conclusion, the project establishment was feasible.
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| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Abstract |
| Type of Presentation |
Poster |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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