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Publication
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| Research Title |
MARKETING PLANNING TO INCREASE LPG SALES VOLUME OF JAI DEE GREEN (2010) CO., LTD., MUANG DISTRICT, KHON KAEN PROVINCE
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| Date of Distribution |
19 September 2015 |
| Conference |
| Title of the Conference |
The National and International Conference on Business Management and Innovation 2015 |
| Organiser |
College of Graduate Study in Management (MBA) Khon Kaen University |
| Conference Place |
Sunthorn-Araya Arunanonchai Building, 123 Mitraphap Road, Tumbol Nai Muang, Amphur Muang, Khon Kaen 40002 |
| Province/State |
Khon Kaen |
| Conference Date |
19 September 2015 |
| To |
20 September 2015 |
| Proceeding Paper |
| Volume |
2 |
| Issue |
2 |
| Page |
170-176 |
| Editors/edition/publisher |
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| Abstract |
The objectives of this research were 1) to study behavior and marketing mix factors that influenced the decision of the consumers in choosing services of liquid petroleum gas (LPG) station, 2) the business operational environment of LPG station, and 3) to prepare marketing strategies to increase LPG sales volume of Jaidee Green (2010) Co., Ltd. at 11.80% with 2014. Sampling group used in this research were 400 people who used LPG station. Questionnaires were used as research tools. Study results showed that: 61.25% of the respondents owned the car, and 48.25% of the respondents used the service at LPG station more than 1 time a week. For the marketing mix factors influencing the decision to choose the services from LPG station, it showed that all aspects were at high level. The study results were analyzed together with the general environment, business competition, SWOT Analysis, and TOWS Matrix used to prepare marketing planning to increase sales volume of liquid petroleum gas (LPG) for Jaidee Green (2010) Co., Ltd. in Muang district, Khon Kaen Province with 6 Projects: Project 1 Jaidee – Cool Drinking Water ; Project 2 Jaidee - New Big Sign; Project 3 Jaidee - Great; Project 4 Jaidee – Going All Out; Project 5 Jaidee – Super Save, and Project 6 Jaidee – Saiping with the budget of 292,100 baht. After the projects implementation, the sales volume of LPG station for Jaidee Green (2010) Co., Ltd. should be at least 3,000,000 baht per month. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Abstract |
| Type of Presentation |
Poster |
| Part of thesis |
true |
| ใช้สำหรับสำเร็จการศึกษา |
ไม่เป็น |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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