2012 ©
             Publication
Journal Publication
Research Title MARKETING PLANNING TO INCREASE LPG SALES VOLUME OF JAI DEE GREEN (2010) CO., LTD., MUANG DISTRICT, KHON KAEN PROVINCE  
Date of Distribution 19 September 2015 
Conference
     Title of the Conference The National and International Conference on Business Management and Innovation 2015 
     Organiser College of Graduate Study in Management (MBA) Khon Kaen University 
     Conference Place Sunthorn-Araya Arunanonchai Building, 123 Mitraphap Road, Tumbol Nai Muang, Amphur Muang, Khon Kaen 40002 
     Province/State Khon Kaen  
     Conference Date 19 September 2015 
     To 20 September 2015 
Proceeding Paper
     Volume
     Issue
     Page 170-176 
     Editors/edition/publisher  
     Abstract The objectives of this research were 1) to study behavior and marketing mix factors that influenced the decision of the consumers in choosing services of liquid petroleum gas (LPG) station, 2) the business operational environment of LPG station, and 3) to prepare marketing strategies to increase LPG sales volume of Jaidee Green (2010) Co., Ltd. at 11.80% with 2014. Sampling group used in this research were 400 people who used LPG station. Questionnaires were used as research tools. Study results showed that: 61.25% of the respondents owned the car, and 48.25% of the respondents used the service at LPG station more than 1 time a week. For the marketing mix factors influencing the decision to choose the services from LPG station, it showed that all aspects were at high level. The study results were analyzed together with the general environment, business competition, SWOT Analysis, and TOWS Matrix used to prepare marketing planning to increase sales volume of liquid petroleum gas (LPG) for Jaidee Green (2010) Co., Ltd. in Muang district, Khon Kaen Province with 6 Projects: Project 1 Jaidee – Cool Drinking Water ; Project 2 Jaidee - New Big Sign; Project 3 Jaidee - Great; Project 4 Jaidee – Going All Out; Project 5 Jaidee – Super Save, and Project 6 Jaidee – Saiping with the budget of 292,100 baht. After the projects implementation, the sales volume of LPG station for Jaidee Green (2010) Co., Ltd. should be at least 3,000,000 baht per month. 
Author
565740493-4 Miss SALAKJIT SORKAN [Main Author]
College of Graduate Study in Management Master's Degree

Peer Review Status มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Abstract 
Type of Presentation Poster 
Part of thesis true 
Presentation awarding false 
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