2012 ©
             Publication
Journal Publication
Research Title Tourism Management for Multi-cultural Based Tourism Destination in China 
Date of Distribution 15 August 2016 
Conference
     Title of the Conference 1st International International Conference on Technology, Education and Social Science “Human Resources Development Based on Multiculturalism,” 
     Organiser Universitas Slamet Riyadi Surakarta, Indonesia 
     Conference Place Surakarta, Indonesia 
     Province/State  
     Conference Date 16 September 2016 
     To 17 September 2016 
Proceeding Paper
     Volume
     Issue
     Page 13 
     Editors/edition/publisher  
     Abstract China is the country with variety ethnic groups and cultures, besides the major Han group and its ‘Han culture’, 55 ethnic groups have their unique and charming culture and traditions as well. With the development of tourism industry, especially after the moving into the mass tourism era in 2015, how to develop the tourism industry facing the multiculturalism demands become serious to be focused. Xishuangbanna region as the habitat where more than 14 different cultural located becomes the popular tourism destinations since 1953. Due to the multi-ethnic groups with different traditional festivals and traditional way of life, the tourism industry achieved its commercial summit in 2002-2004. The cultural based tourism is the selling points and most attractive point in Xishuangbanna region, this research focus on the management of certain tourism management and trying to explore the management model for multi-cultural based tourism in Xishuangbanna region. In order to achieve the objectives of this study, field survey with participatory observation and in-depth interview, and systematic review are applied. The findings of this paper indicated for developing the multi-cultural based tourism and moving towards the commercial success, the authenticity with multi-stakeholders participatory should be kept in the priority to be focused. The ‘tourism company + local community’ is discovered for the multi-cultural based tourism management in Xishuangbanna region, as it could not only improve the living standard for the local residents, also provide the opportunity for multi-stakeholders participate in the tourism management and development. 
Author
567080014-1 Mr. CHUANCHEN BI [Main Author]
Humanities and Social Sciences Doctoral Degree

Peer Review Status มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Full paper 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
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