| Research Title |
Factors Influencing First Year Students’ Perceptions of the Right to Medical Care Through Direct Marketing Communication Channels: A case of Khon Kaen University. |
| Date of Distribution |
30 October 2016 |
| Conference |
| Title of the Conference |
International Conference on Economics, Management and Social Study (ICEMSS) |
| Organiser |
International Society for Engineering Research and Development |
| Conference Place |
Hotel Allegra |
| Province/State |
Zurich, Switzerland |
| Conference Date |
30 October 2016 |
| To |
31 October 2016 |
| Proceeding Paper |
| Volume |
2016 |
| Issue |
53 |
| Page |
6-10 |
| Editors/edition/publisher |
IRAJ |
| Abstract |
This study aims to study factors influencing first-year students’ perception of the right to medical care and direct marketing communication channels. A questionnaire survey was conducted with 400 first-year students of two faculties: Faculty of Science Program in Health Science and Technology, and Faculty of Humanities and Social Sciences at Khon Kaen University in northeastern Thailand. The data were analyzed with descriptive and inferential statistics, namely Pearson Chi-Square correlation test, and Independent- Samples T Test. Results reveal that gender and faculty are among factors influencing first-year students’ perceptions of the right to medical care through direct marketing communication channels. Therefore, these results serve as useful information to organizations responsible for public health in utilizing direct marketing channels for public relations. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| ใช้สำหรับสำเร็จการศึกษา |
ไม่เป็น |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
2
|
|
|
Publication
Journal Publication
ไทย