| Research Title |
The Traits of City Personality: A Qualitative Study |
| Date of Distribution |
14 July 2017 |
| Conference |
| Title of the Conference |
9th International conference on Implications of Research in Business, Economics, Management Social Sciences and Humanities (IRBEMSH) |
| Organiser |
Akademika Nusa Internasional Association of Social Sciences and Humanities |
| Conference Place |
Osaka International Convention Center 5 Chome-3-51 Nakanoshima, Kita Ward, |
| Province/State |
Osaka, Japan |
| Conference Date |
14 July 2017 |
| To |
15 July 2017 |
| Proceeding Paper |
| Volume |
2 |
| Issue |
7 |
| Page |
22-29 |
| Editors/edition/publisher |
|
| Abstract |
City personality means a set of human characteristics associated with the city brand. Several studies have adopted city
personality measurement scale to assess their own country personality. However, in Thailand, few studies focus on the brand personality in
its city context. The objective of the article was to discover what particular traits of the city personality in Thailand are. The data were
collected through a group interview of the 31 Thai informants who were asked to provide information indicating the particular traits of city
personality in Thai context. The findings show that city’s personalities were shared by 281 traits, 61 of which were identical to other
countries and 220 different, respectively. Those traits indicate both positive and negative aspects. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
false |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
3
|
|
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Publication
Journal Publication
ไทย