2012 ©
Journal Publication
Research Title Brand Love, Brand Jealousy, and Purchase Intention of Big Bike Motorcycle. 
Date of Distribution 11 July 2017 
     Title of the Conference Universal Academic Cluster International Summer Conference in Hokkaido 
     Organiser Universal Academic Cluster 
     Conference Place Sapporo Cafe 
     Province/State Hokkaido, Japan 
     Conference Date 9 July 2017 
     To 11 July 2017 
Proceeding Paper
     Volume 01 
     Issue 01 
     Page 120-128 
     Editors/edition/publisher Dr. Banyat Sroysang 
     Abstract This study aims to investigate the interrelationship among brand love, brand jealousy, and purchase intention. The data was collected by online questionnaire from 400 samples in Thailand. Then data were analyzed by using Structural Equation Modeling (SEM). The results of the study revealed that brand love has the influence on brand jealousy and purchase intention. 
585210108-8 Miss PONDHATHAI LADAWAN NA AYUTTHAYA [Main Author]
Business Administration and Accountancy Master's Degree

Peer Review Status ไม่มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Full paper 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
Attach file
Citation 2