| Research Title |
Brand Love, Brand Jealousy, and Purchase Intention of Big Bike Motorcycle. |
| Date of Distribution |
11 July 2017 |
| Conference |
| Title of the Conference |
Universal Academic Cluster International Summer Conference in Hokkaido |
| Organiser |
Universal Academic Cluster |
| Conference Place |
Sapporo Cafe |
| Province/State |
Hokkaido, Japan |
| Conference Date |
9 July 2017 |
| To |
11 July 2017 |
| Proceeding Paper |
| Volume |
01 |
| Issue |
01 |
| Page |
120-128 |
| Editors/edition/publisher |
Dr. Banyat Sroysang |
| Abstract |
This study aims to investigate the interrelationship among brand love, brand jealousy, and
purchase intention. The data was collected by online questionnaire from 400 samples in
Thailand. Then data were analyzed by using Structural Equation Modeling (SEM). The
results of the study revealed that brand love has the influence on brand jealousy and purchase
intention. |
| Author |
|
| Peer Review Status |
ไม่มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
2
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Publication
Journal Publication
ไทย