| Title of Article |
The Application of Brand Personality Concept to the City Context in Thailand |
| Date of Acceptance |
1 August 2018 |
| Journal |
| Title of Journal |
Journal of Administrative and Business Studies |
| Standard |
OTHER () |
| Institute of Journal |
Journal of Administrative and Business Studies |
| ISBN/ISSN |
2414-309X (Online) |
| Volume |
4 |
| Issue |
2 |
| Month |
|
| Year of Publication |
2018 |
| Page |
54-64 |
| Abstract |
Employees are important assets of an organization in the current knowledge economy. Thus, the issue on their behavior should be more emphasized and iscussed. This study researches how self exploration/self-exploitation comes into being and their follow-up effect based on the exploration/exploitation in organization. The former
discusses the effect of self-exploration/self-exploitation due to personality traits and organizational structure, the results of which were then used to discuss whether organizational structure would affect expatriates' adjustment to foreign assignment. We used multiple regression analysis to test the relationship between self exploration/selfexploitation,
personality traits, organizational structure and expatriates' adjustment to foreign assignment. Additionally, the mediation effect of self-exploration on the relationship between personality traits and expatriates’ adjustment to foreign assignment was studied. Through this empirical research, we provide insights into human resource management and future research. |
| Keyword |
city personality, brand personality, Thailand |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
false |
| Attach file |
|
| Citation |
4
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Publication
Journal Publication
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