2012 ©
             Publication
Journal Publication
Research Title Gender, Alcohol, and Unrequited Love in Thai-Isaan Songs 
Date of Distribution 2 November 2017 
Conference
     Title of the Conference The 13th International Conference on Humanities and Social Sciences 
     Organiser Faculty of Humanities and Social Sciences, Khon Kaen University 
     Conference Place Khon Kaen University 
     Province/State Khon Kaen, Thailand 
     Conference Date 2 November 2017 
     To 3 November 2017 
Proceeding Paper
     Volume 13 
     Issue
     Page 1315-1333 
     Editors/edition/publisher  
     Abstract In 2013, the World Health Organization named Thailand as the leading country for alcohol consumption in ASEAN, and alcohol consumption and abuse in Thailand is an increasing trend, despite a decade and a half of concerted campaigns to end alcohol abuse. This article presents the findings from a discourse analysis on 18 Thai-Isaan songs that include references to alcohol and unrequited love. The study applies the methodological framework of James Paul Gee, analyzing the songs through six different lenses: semiotic building, world building, activity building, identity and relationship building, connection building, and politics or the distribution of social goods. The findings are then discussed through a feminist perspective. In short, Gee’s framework helps to uncover a gender discourse which relates alcohol drinking to patriarchal and socioeconomic power structures within Thai society. The analysis sheds light on why successfully addressing alcohol abuse and its effects in Thailand requires a more intersectional understanding of these power structures and the role alcohol abuse plays within them. 
Author
585080022-0 Miss VANESSA MOLL [Main Author]
Humanities and Social Sciences Master's Degree

Peer Review Status ไม่มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Full paper 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
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