2012 ©
             TH, publication_detail
TH, publication_article
TH, publication_article_article_name The Examination of Financial Knowledge Acquiring Behavior of People in General to Develop Websites: A Case Study of imoney.in.th.  
TH, publication_article_accepted_date 28 March 2019 
TH, publication_article_journal
     TH, publication_article_journal_name SIBR Conference on Interdisciplinary Business & Economics Research 
     TH, publication_article_journal_standard SCOPUS 
     TH, publication_article_institute Society of Interdisciplinary Business Research (SIBR) 
     TH, publication_article_isbn  
     TH, publication_article_year 2019 
     TH, publication_article_issue
     TH, publication_article_month January
     TH, publication_article_print_year 2019 
     TH, publication_article_page  
     TH, publication_article_abstract This research objectives were to examine the behaviors of website users when they are generally acquiring financial and investment knowledge, to explore the future trends of acquiring knowledge from websites, and to find approaches to improve the knowledge of ordinary people, as well as the website’s content in order to meet with the demand of the users of the website [imoney.in.th]. The target group for this research was those users who had visited the website [imoney.in.th] between April 2018 and July 2018. Sample size were 212 website users, who were interested in finding more detailed information about credit card refinancing. This mixed method research used questionnaires to conduct the quantitative research, while in-depth interviews were utilized for the qualitative inf. To collect the data, convenience sampling was carried out to distribute the questionnaires. The statistical methods, which were used, included means, percentages, standard deviations, and hypothesis testing by Kruskal-Wallis Test. The anticipated outcomes consist of strategies to benefit customers, who want to refinance, and includes better knowledge of financial management leading to decreases in debt, faster financial transactions, and wiser financial management. According to analysis of test data using hypothesis testing using Kruskal-Wallis Test showed that there were statistically significant differences, namely, Search Website, Consumption and Investment.  
     TH, publication_article_keyword Behavior of acquiring knowledge from websites, Knowledge of financial management, Credit card refinancing behaviour, Economic factors 
TH, publication_article_writer
595320006-4 Miss PENPRAPA WATTANARACH [TH, publication_article_main_writer]
Economics Master's Degree

TH, publication_article_evaluation มีผู้ประเมินอิสระ 
TH, publication_article_status ตีพิมพ์แล้ว 
TH, publication_article_level นานาชาติ 
TH, publication_article_citation TH, publication_article_citation_true 
TH, publication_article_part_of_thesis TH, publication_article_part_of_thesis_true 
TH, publication_article_part_of_graduate TH, publication_article_part_of_graduate_false 
TH, publication_attachment_file
Citation 5

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