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Publication
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| Research Title |
The Examination of Financial Knowledge Acquiring Behavior of People in General to Develop Websites: A Case Study of imoney.in.th. |
| Date of Distribution |
10 January 2019 |
| Conference |
| Title of the Conference |
SIBR Conference on Interdisciplinary Business & Economics Research January 10-11, 2019, Tokyo, Japan |
| Organiser |
Society of Interdisciplinary Business Research (SIBR) |
| Conference Place |
Hotel MyStays Ochanomizu, Tokyo, Japan |
| Province/State |
Tokyo |
| Conference Date |
10 January 2019 |
| To |
11 January 2019 |
| Proceeding Paper |
| Volume |
8 |
| Issue |
1 |
| Page |
t19-026 |
| Editors/edition/publisher |
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| Abstract |
This research objectives were to examine the behaviors of website users when they are generally acquiring financial and investment knowledge, to explore the future trends of acquiring knowledge from websites, and to find approaches to improve the knowledge of ordinary people, as well as the website’s content in order to meet with the demand of the users of the website [imoney.in.th]. The target group for this research was those users who had visited the website [imoney.in.th] between April 2018 and July 2018. Sample size were 212 website users, who were interested in finding more detailed information about credit card refinancing. This mixed method research used questionnaires to conduct the quantitative research, while in-depth interviews were utilized for the qualitative inf. To collect the data, convenience sampling was carried out to distribute the questionnaires. The statistical methods, which were used, included means, percentages, standard deviations, and hypothesis testing by Kruskal-Wallis Test. The anticipated outcomes consist of strategies to benefit customers, who want to refinance, and includes better knowledge of financial management leading to decreases in debt, faster financial transactions, and wiser financial management. According to analysis of test data using hypothesis testing using Kruskal-Wallis Test showed that there were statistically significant differences, namely, Search Website, Consumption and Investment. |
| Author |
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| Peer Review Status |
ไม่มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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