| Research Title |
Analysis of Tourists’ Complaints about Service Delivery of the Identity of Nan Museum |
| Date of Distribution |
12 December 2019 |
| Conference |
| Title of the Conference |
15thInternational Conference on Humanities and Social Sciences (IC-HUSO) 2019 11th-12th November, 2019 |
| Organiser |
Faculty of Humanities and Social Sciences |
| Conference Place |
Faculty of Humanities and Social Sciences Khon Kaen University |
| Province/State |
Khon Kaen |
| Conference Date |
11 December 2019 |
| To |
12 December 2019 |
| Proceeding Paper |
| Volume |
2019 |
| Issue |
1 |
| Page |
1334 |
| Editors/edition/publisher |
|
| Abstract |
The present study aimed to analyze tourists’ complaints and comments on the Identity of Nan Museum. In particular, 123 of tourists’ complaints and comments given in the comment box at the Identity of Nan Museum were analyzed through content analysis and classified based on the concept of knowledge management. The results showed that the complaints and comments on the Identity of Nan Museum can be categorized into six aspects: 1) services (30.89 percent), learning activities should be organized throughout the year; 2) contents (24.39 percent), content management or their order was not accurate; 3) exhibition resources (21.95 percent), photographs exhibited at the museum should be those taken at the real sites or authentic artifacts of Nan; 4) location (10.57 percent), the entrance sign was not clearly visible, and the font size of other signs in the museum was too small; 5) personnel staff (6.50 percent), an exhibition guide should develop presentation and narration skills; and 6) other aspects (5.69 percent), there should be collaboration with other related organizations, such as local or community organizations and temples. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
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Publication
Journal Publication
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