2012 ©
             Publication
Journal Publication
Research Title Formation and Process of Becoming “Farmer-entrepreneur” 
Date of Distribution 7 August 2019 
Conference
     Title of the Conference TASS International Conference on Advancement in Economics Management Studies, Humanities and Social Science (AEMHS) 
     Organiser Taiwan Academy of Social Sciences (TASS) 
     Conference Place The Howard Plaza Hotel Taipei, Taiwan 
     Province/State Taipei, Taiwan 
     Conference Date 6 August 2019 
     To 7 August 2019 
Proceeding Paper
     Volume
     Issue
     Page
     Editors/edition/publisher  
     Abstract This article employed qualitative research methodology using both participant and non-participant observation and in-depth interviews with six farmer-entrepreneurs, one community wisdom, and one local official in Khon Kaen province, Thailand. The aim of this study was to illustrate the formation and process of becoming farmerentrepreneur in Khon Kaen area. The farmers were selected to participate in this study based on their knowledge and skills in agricultural production, business management, marketing, and goals in profit-making for their business. The researchers employed content analysis method in analyzing the data. The findings showed that most farmerentrepreneurs in Khon Kaen had no experiences in agriculture and worked outside agricultural field. However, they were agricultural enthusiasts who were discontented with their previous jobs or were retired. They either saw opportunities in agricultural business or wanted to improve social acceptance of farmer occupation. There were four steps of becoming the farmer-entrepreneur: 1) the phase of formation which included finding information, collecting knowledge, trying out planting and selling, 2) the phase of setting goals which included learning new techniques, understanding meanings and strategies of becoming farmer-entrepreneur, and improving production methods, 3) the phase of establishing networks to exchange knowledge on production and marketing techniques, and 4) the phase of becoming a full farmer-entrepreneur which is defined by having many distribution channels and quality products enough for sale. The fourth step illustrated a clear profit-calculated characteristic of business procedure. 
Author
605080001-0 Miss NUTCHANAT SOMKAUN [Main Author]
Humanities and Social Sciences Master's Degree

Peer Review Status ไม่มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Abstract 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
Attach file
Citation 0