| Research Title |
SERVICE QUALITY, CUSTOMER EXPERINCE QUALITY, CUSTOMER SATISFACTION AND BRAND ADVOCACY |
| Date of Distribution |
4 July 2020 |
| Conference |
| Title of the Conference |
2nd International Conference on Inter-Disciplinary, Social Sciences, Business, Technology, Education and Economics (ISBTEC2020) |
| Organiser |
Academia Industry Networks |
| Conference Place |
Hotel Istana, Kuala Lumpur, Malaysia |
| Province/State |
|
| Conference Date |
4 July 2020 |
| To |
5 July 2020 |
| Proceeding Paper |
| Volume |
2020 |
| Issue |
1 |
| Page |
18-25 |
| Editors/edition/publisher |
|
| Abstract |
The study aims to investigate the interrelationship among service quality, customer experience quality, customer satisfaction, and brand advocacy in Thailand. Questionnaires were used as tools in collecting data from 200 consumers of beauty clinics. Data collection was analyzed by using path analysis. The results of the study revealed that service quality has direct and indirect influences on customer satisfaction through customer experience quality. Customer experience quality has direct and indirect influences on brand advocacy through customer satisfaction. This study is expected to expand the growing body of literature on service marketing. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
|
Publication
Journal Publication
ไทย