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Publication
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| Title of Article |
The Study Components of Entrepreneurial Equity Brand for Tutorial School in Thailand |
| Date of Acceptance |
17 October 2019 |
| Journal |
| Title of Journal |
Journal of Critical Reviews |
| Standard |
SCOPUS |
| Institute of Journal |
Journal of Critical Reviews |
| ISBN/ISSN |
2394-5125 |
| Volume |
ุ6 |
| Issue |
4 |
| Month |
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| Year of Publication |
2020 |
| Page |
14-17 |
| Abstract |
Abstract
The objectives of research is to study components of entrepreneurial equity brand for tutorial school in Thailand. Using descriptive research on 2 steps which are 1) study 7 documents about brand equity for synthesize the components of brand equity and 2) confirm the the components by the 7 specialists in educational administration and measurement and evaluation. The research found that:
The entrepreneurial equity brand for tutorial school consisted of 4 main are components include: 1) brand awareness include 2 sub-components are brand recall, and brand recognition, 2) Brand association include 3 sub-components are the brand's attitude, brand features and the benefits of the brand, 3) Perceived quality consists of 3 sub-components which are satisfaction , intention and trust, and 4) Brand loyalty include 2 sub-components are behavioral loyalty and loyalty in attitude.
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| Keyword |
entrepreneur, brand equity, tutorial school |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
ไทย