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Publication
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| Research Title |
The formation of the idea of New Weekly magazine and its visual rhetorical presentation on the cover of its inaugural issue |
| Date of Distribution |
20 August 2021 |
| Conference |
| Title of the Conference |
The International and National Academic Conference on Fine and Applied Arts Research 2021(FAR7th) |
| Organiser |
The Faculty of Fine and Applied Arts, Khon Kaen University |
| Conference Place |
The Faculty of Fine and Applied Arts, Khon Kaen University |
| Province/State |
KhonKaen, Thailand |
| Conference Date |
20 August 2021 |
| To |
21 August 2021 |
| Proceeding Paper |
| Volume |
2021 |
| Issue |
1 |
| Page |
397-406 |
| Editors/edition/publisher |
The Faculty of Fine and Applied Arts, Khon Kaen University |
| Abstract |
The purpose of this research is to explore the formation of the concept of New Weekly magazine and its visual rhetorical presentation on the cover of its inaugural issue. New Weekly magazine was launched in Guangzhou in 1996, and since then it has continued to explore the visual rhetoric of its cover images, introducing different styles of magazine covers. From the perspective of visual rhetoric theory, the author analyzed New Weekly as a rhetorician through qualitative analysis, the formation of its “cutting edge” concept, and its influence on the planning and design of the first issue. The study found that Mian Sun’s experience in newspaper editing and magazine operations accumulated before the founding of New Weekly has affected New Weekly’s editorial philosophy, awareness of political risks, the definition of readers, and the establishment of the concept of visual expression. This determines what New Weekly is and what visual image it will appear in the public eye. These ideas are finally presented on the cover of the inaugural issue in a visual form, which is not only related to the market environment and political hotspots at the time but also related to the conscious brand awareness of New Weekly. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
1
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Journal Publication
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