| Research Title |
LOGISTICS MANAGEMENT STRATEGIES THAT AFFECT THE COMPETITIVENESS OF THE ROAD TRANSPORT BUSINESS : A CASE STUDY OF UDONTHANI TRANSPORT ENTREPRENEUR |
| Date of Distribution |
5 November 2021 |
| Conference |
| Title of the Conference |
International Conference on Economics, Finance and Business Management (ICEFBM) |
| Organiser |
iFeRP World |
| Conference Place |
Chiang Mai, Thailand |
| Province/State |
Chiang Mai |
| Conference Date |
5 November 2021 |
| To |
6 November 2021 |
| Proceeding Paper |
| Volume |
2021 |
| Issue |
ISBN:978-93-90150-32-8 |
| Page |
17-21 |
| Editors/edition/publisher |
Mr. Manas Ranjan Prusty |
| Abstract |
At present, entrepreneurs face more intense competition in the road transport business. In addition, the
government is not efficient and effective enough to support the demand for services by consumers. which has a lot of
problems in transportation business. This research aims to study logistics management strategies. and factors affecting the
selection of strategies to build the competitiveness of the road transport business A case study of road transport operators in
UdonThani Province from research studies found that Enterprises focus on the three strategies the most at 70%. The low cost
business strategy is at 27% and the focus is on the niche business strategy at 3%. M(Service Quality Management) C(Cost
Management) H(Human Resources) S(Price Strategy). |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Abstract |
| Type of Presentation |
Oral |
| Part of thesis |
false |
| ใช้สำหรับสำเร็จการศึกษา |
ไม่เป็น |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
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Publication
Journal Publication
ไทย