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Publication
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| Research Title |
Conditions of Group Management of
Indigo-Dyed Weaving Groups in Sakon Nakhon Province |
| Date of Distribution |
30 November 2021 |
| Conference |
| Title of the Conference |
The 16th International conference on Humanities and Social Sciences: ICHUSO2021 Education Transformation: Humanities and Social Sciences |
| Organiser |
Faculty of Humanities and Social Sciences, Khon Kaen University, Thailand |
| Conference Place |
Faculty of Humanities and Social Sciences, Khon Kaen University |
| Province/State |
Khon Kaen University, Thailand |
| Conference Date |
18 November 2021 |
| To |
19 November 2021 |
| Proceeding Paper |
| Volume |
- |
| Issue |
- |
| Page |
460-467 |
| Editors/edition/publisher |
- |
| Abstract |
The objective of this research was to study conditions of group management of Indigo-Dyed weaving groups in Sakon Nakhon Province. Mixed Method Research (MMR) was applied by using an Explanatory Sequential Design. The first step was a quantitative research to analyze frequency, percentage, mean and standard deviation drawn from sample groups of committee members and group members of the indigo-dyed weaving groups in Sakon Nakhon Province that joined the OTOP Product Champion (OPC) of the year 2016. Later, the qualitative research method was used to conduct focus groups and in-depth interviews of the committee members, group members, and official staff working with indigo-dyed weaving groups. The descriptive analysis method and content analysis were employed to analyze the data. Results found that the conditions of the management of indigo-dyed weaving groups in Sakon Nakhon Province showed that the group management, production planning, production development and accounting were at the highest level (x ̅= 4.32, S.D. = 0.85), (x ̅= 4.31, S.D. = 1.12), (x ̅= 4.51, S.D. = 0.79), and (x ̅= 4.51, S.D. = 0.92), respectively. The group establishment, producing management, marketing management, public relations management and financial management were at the high level (x ̅= 3.59, S.D. = 1.53), (x ̅= 3.62, S.D. = 1.44), (x ̅= 4.18, S.D. = 1.06), (x ̅= 4.08, S.D. = 1.40) and (x ̅= 3.49, S.D. = 1.48), respectively. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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