|
|
Publication
|
| Research Title |
Social Media Marketing Strategy for World Craft City of Mudmee (Ikat) Textiles Exhibition, Khon Kaen Province |
| Date of Distribution |
15 December 2021 |
| Conference |
| Title of the Conference |
The The IRES - 1132nd International Conference on Tourism, Transport, and Logistics (ICTTL) |
| Organiser |
The IRES |
| Conference Place |
VIDEO CONFERENCING |
| Province/State |
Kobe, Japan |
| Conference Date |
7 December 2021 |
| To |
8 December 2021 |
| Proceeding Paper |
| Volume |
2564 |
| Issue |
10 |
| Page |
60-64 |
| Editors/edition/publisher |
Institute for Technology and Research (ITRESEARCH) |
| Abstract |
Abstract: Social media marketing communications is an important tool for reaching targets and monetizing for World Craft City of Mudmee (Ikat) Textiles, Khon Kaen Province. Therefore, this article is aimed at analyzing the current situation and creating guidelines for online marketing communication for the cited fair. The strategies consisted of the 10 approaches as follows: 1) Promoting marketing communications, 2) Integrating the online event information, 3) Supporting the use of online social media communication tools, 4) Promoting access to online communities, 5) Creating the organization of online information, 6) Training and developing content writing skills for online marketing communications, 7) Coordinating to obtain the agencies' cooperation, 8) Updating information for marketing communications, 9) Performing social media marketing communication control and assessment, and 10) Continuously stimulating social media marketing. The results of the study led to an action plan for the sustainable development of the dynamic online marketing communications for World Craft City of Mudmee (Ikat) Textiles Exhibition, Khon Kaen Province.
|
| Author |
|
| Peer Review Status |
ไม่มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
|
|
|
|
|
|
|
Journal Publication
ไทย