2012 ©
             Publication
Journal Publication
Title of Article ECONOMIC VALUATION OF AYUTTHAYA HISTORICAL PARK, THAILAND 
Date of Acceptance 20 January 2022 
Journal
     Title of Journal Journal of Environmental Management and Tourism 
     Standard SCOPUS 
     Institute of Journal JEMT - ASERS Publishing 
     ISBN/ISSN Journal of Environmental Management and Tourism 
     Volume 2022 
     Issue volume XIII, Issue 1(57) 
     Month Spring 2022.
     Year of Publication 2022 
     Page ยังไม่ระบุ 
     Abstract The objectives of this research were to study the general information of the tourists and the factors affecting the decision of tourists and to assess the economic valuation of the Ayutthaya Historical Park. A questionnaire was used to collect data from 400 tourists. The general information of tourists was analyzed using the frequency and percentage. The relationship between the economic and social factors and the visiting ratio was analyzed, as well as the economic valuation assessment of the Ayutthaya Historical Park that was analyzed with the Individual Travel Cost Method (ITCM). The research results indicated that most traveled to experience the arts and culture and make merit. The tourists were impressed with the beautiful ancient remains, which were the arts of Ayutthaya and the peace of the Park. Furthermore, the most influential factors affecting the decision to visit the Ayutthaya Historical Park that had statistical significance were the travel cost and distance. The findings obtained from the economic valuation assessment of the Ayutthaya Historical Park applying the ITCM showed that the consumer surplus was 1,508.40 Baht/person/time, while the economic valuation of the Ayutthaya Historical Park was 1,999,500,930.91 Baht/year. The average visit was 2.61 times per year. 
     Keyword Tourist; Ayutthaya Historical Park; Economic Valuation; Travel Cost Method JEL Classification: Z3, F2 
Author
615420026-3 Miss AREEYA KHAMRUANG [Main Author]
Interdisciplinary Studies Master's Degree

Reviewing Status มีผู้ประเมินอิสระ 
Status ได้รับการตอบรับให้ตีพิมพ์ 
Level of Publication นานาชาติ 
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