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Publication
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| Research Title |
Language Strategies Used in Presenting the Concepts of Success in the Book Entitled “Samong Settthi” Written by Khunkhao Sindhusen Khaejornbut |
| Date of Distribution |
14 November 2019 |
| Conference |
| Title of the Conference |
37th International Conference on Social Sciences, Business, Technology and Management (SBTM) |
| Organiser |
Akademika Nusa Internasional |
| Conference Place |
Nine Tree Premier Hotel Myeongdong 2 |
| Province/State |
Seoul, Korea |
| Conference Date |
14 November 2019 |
| To |
15 November 2019 |
| Proceeding Paper |
| Volume |
37 |
| Issue |
4 |
| Page |
25-29 |
| Editors/edition/publisher |
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| Abstract |
This article aims to study the language strategies used in presenting the concepts of success in the book entitled “Samong Settthi” written by Khunkhao Sindhusen Khaejornbut. Only verbal language strategies were studied, and data used for the analysis were from this book. “Samong Settthi” is a book in the Bestseller category, and its essence aims to encourage in creation of success, wealth, and richness for readers. The findings revealed that there were 6 strategies used in presenting the concepts of success: 1) use of rhetorical question, 2) use of metaphor, 3) use of directive speech acts, 4) use of presupposition, 5) lexical choices, and 6) use of intertextuality. Also, there were 4 concepts of success found in this book: 1) wealth and richness leading to success, 2) learning inside the classroom being unable to become successful, 3) achieving financial independence, and 4) moral leading to happy and successful life.
Keywords: language strategies, discourse, concepts of success
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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