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Publication
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| Research Title |
PERCEIVED VALUE FOR INTERNATIONAL HALAL MAKEUP PRODUCT IN THAILAND |
| Date of Distribution |
25 February 2022 |
| Conference |
| Title of the Conference |
The International and National Conference on Business Administration and Accountancy |
| Organiser |
Faculty of Management and Tourism, Burapha University |
| Conference Place |
MYYT BEACH HOTEL,PATTAYA |
| Province/State |
Pattaya, Thailand |
| Conference Date |
25 February 2022 |
| To |
25 February 2022 |
| Proceeding Paper |
| Volume |
- |
| Issue |
- |
| Page |
1-15 |
| Editors/edition/publisher |
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| Abstract |
The current level of awareness on Halal cosmetics is still low. The main reason for the lack of awareness of Halal cosmetics is the scarcity of Halal cosmetics on the market. Lack of understanding of halal and haram/halal, there is a lack of awareness regarding halal products.
Despite the industry's potential, consumers are not adequately exposed to halal brands, and halal cosmetic items have a poor level of reactivity. Gaining a better understanding of how consumers view halal cosmetic brands is essential. Most of the available literature on halal matters has primarily been undertaken in food science, with studies focusing on the cosmetic business mostly ignored. Even though a few studies on halal cosmetics exist, most of them rely on anecdotes and case studies, with the majority considering the role of theory of reason action (TRA) in purchasing behavior. So, this study aims to know Thai people's knowledge about Halal makeup and their awareness, and how product quality and perceived value can influence customer satisfaction.
Data were collected using online questionnaires distributed to the consumers by the clustered sample. The questionnaire was distributed in some areas across the provinces in Thailand. The population is makeup users Thai people or people who were living in Thailand, Muslim or non-Muslim. From Thailand population is 70,030,726, as many as 400 consumers in various regions in Thailand, such as men and women with an age range of 16-50 years are invited to fill out a research questionnaire based on the aims and interests of the research.
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| Peer Review Status |
ไม่มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Abstract |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
ไทย