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Publication
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| Title of Article |
Factors influencing the decision to purchase mackerel products from Si Vieng Thong Cold Room in Vientiane Capital, Lao PDR |
| Date of Acceptance |
25 August 2023 |
| Journal |
| Title of Journal |
International Journal of Management studies and Social Science Research |
| Standard |
OTHER (international journal impact factor) |
| Institute of Journal |
Origins Journal Publication [OJP] Rishi Nagar, Indore [M. P.] India |
| ISBN/ISSN |
2582-0265 |
| Volume |
5 |
| Issue |
5 |
| Month |
September-October |
| Year of Publication |
2023 |
| Page |
1-9 |
| Abstract |
The purpose of this research is to examine the elements that influence people's decisions to purchase mackerel products from Si Vieng Thong Cold Room in Vientiane Capital, Lao PDR. The sample group was 400 people. Use questionnaires as a tool to collect data. Descriptive statistics were used to describe general information and buying behavior, and inferential statistics through the Logit Model were used to study the variables influencing the purchase of mackerel products. The study's findings revealed that most of the sample groups were females, between the ages of 21 and 40, with a bachelor's degree and a monthly wage ranging from less than 20,001 to 30,000 Baht. The reason for consuming mackerel the most is its delicious taste. Most forms of consumption require cooking first. The amount of consumption per person is about 1-2 baskets, with a frequency of about 2 weeks to consume mackerel. The time of consumption was mostly in the evening. In terms of the marketing mix (4 Ps), it was at a high level. As for the variables influencing the decision to buy mackerel products, age (AGE), income (INC), and marketing mix (4 Ps) were statistically significant. |
| Keyword |
Mackerel buying behavior, Marketing mix, Consumption of mackerel, Logit Model |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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