| Title of Article |
Service industry supply chain, from the perspective of advertising firm |
| Date of Acceptance |
22 March 2024 |
| Journal |
| Title of Journal |
Uncertain Supply Chain Management |
| Standard |
SCOPUS Q2 |
| Institute of Journal |
Growing Science |
| ISBN/ISSN |
2291-6830 |
| Volume |
12 |
| Issue |
3 |
| Month |
Summer |
| Year of Publication |
2024 |
| Page |
1625-1632 |
| Abstract |
A study has been conducted to examine an array of factors such as the factors affecting integrated
marketing communication (IMC), entrepreneurship factors, process factors, and basic competitive
pressure factors. Based on the perspective of the advertising film production industry, we will
examine the service supply chain within the industry. The study is based on the observation and
analysis of 310 people working in fields related to the production of advertising films. The research
found that all the factors listed above have an immediate impact on the advertising production
industry and are significant. There is a strong influence of entrepreneurs on the commercial film
production industry. |
| Keyword |
Advertising firm Integrated marketing communication Entrepreneurial POSDCORB Competitive force |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
|
| Citation |
0
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Publication
Journal Publication
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