| Title of Article |
THE IMPACT OF BRAND COOLNESS AND BRAND LOVE ON BRAND ENGAGEMENT: A CASE OF MICRO-INFLUENCER ON INSTAGRAM |
| Date of Acceptance |
10 August 2024 |
| Journal |
| Title of Journal |
Institute for Technology and Research (ITRESEARCH) |
| Standard |
|
| Institute of Journal |
WRFASE INTERNATIONAL CONFERENCE |
| ISBN/ISSN |
978-93-90150-28-1 |
| Volume |
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| Issue |
|
| Month |
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| Year of Publication |
2024 |
| Page |
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| Abstract |
|
| Keyword |
Brand Coolness, Brand Love, Brand Engagement |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
|
| Citation |
0
|
|
|
Publication
Journal Publication
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