|
|
Publication
|
| Title of Article |
Examining the antecedents and outcomes of event brand equity for music events: An analysis of the importance– performance matrix approach (IPMA) |
| Date of Acceptance |
30 July 2025 |
| Journal |
| Title of Journal |
International Journal of Event and Festival Management |
| Standard |
SCOPUS Q2 |
| Institute of Journal |
Emerald Publishing |
| ISBN/ISSN |
17582954 |
| Volume |
2025 |
| Issue |
XX |
| Month |
XX |
| Year of Publication |
2025 |
| Page |
XX |
| Abstract |
- |
| Keyword |
Stimulus-organism-response framework, attendee motivation, event brand equity, advocacy, revisit intention, music event |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| ใช้สำหรับสำเร็จการศึกษา |
เป็น |
| Attach file |
|
| Citation |
0
|
|
|
|
|
|
|
|
|
Journal Publication
ไทย