|
|
Publication
|
| Research Title |
THE INFLUENCE OF PERCEIVED SERVICE QUALITY ON INTENTION TO USE PRIVATE HOSPITAL SERVICES |
| Date of Distribution |
20 October 2016 |
| Conference |
| Title of the Conference |
Advances in Business-Related Scientific Research Conference 2016 in Milan (ABSRC 2016 Milan) |
| Organiser |
GEA College |
| Conference Place |
Novotel Linate Milano |
| Province/State |
Milan, ITALY |
| Conference Date |
20 October 2016 |
| To |
21 October 2016 |
| Proceeding Paper |
| Volume |
2016 |
| Issue |
50 |
| Page |
22 |
| Editors/edition/publisher |
prof. Dr. Adja Fosner |
| Abstract |
Five dimensions of perceived service quality: tangibles, reliability, responsiveness, assurance, and empathy Zeithaml, Parasuraman, & Berry (1990) can be beneficial in creating identity to hospitals and helping service users differentiate a hospital service quality from others. An attempt to create such identity is made in order to build intention to use hospital services among patients or service users. Therefore, this research aims to study the influence of five dimensions of perceived service quality Zeithaml, Parasuraman, & Berry (1990) on intention to use private hospital services. By conducting a survey with 385 research participants in Thailand, this research has found that both reliability and assurance dimensions which affect intention to use services. These results can serve as guidelines in designing marketing strategies so as to gain a competitive edge in health-care industry. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
2
|
|
|
|
|
|
|
|
|
Journal Publication
ไทย