| Research Title |
IMPACT OF TOURISM PATTERNS AND EMOTIONAL APPEAL IN ADVERTISING COUNTRY PERSONALITY: A FRANCE CASE |
| Date of Distribution |
4 July 2016 |
| Conference |
| Title of the Conference |
2016 International Conference on Business and Information |
| Organiser |
International Business Academics Consortium Japan Society for Production Management |
| Conference Place |
Nagoya Institute of Technology |
| Province/State |
Nagoya |
| Conference Date |
3 July 2016 |
| To |
5 July 2016 |
| Proceeding Paper |
| Volume |
13 |
| Issue |
1729-9322 |
| Page |
417-425 |
| Editors/edition/publisher |
|
| Abstract |
Country personality consists of three dimensions: dependable, charming, and unattractive. To make a difference or uniqueness for a particular country, it is
important to look for the right country personality. In so doing, this research focuses on three patterns of tourism: natural based tourist attraction, cultural based tourist attraction, and special interest tourist attraction. It also examines whether or not three
types of emotional appeals used in advertising travel programs: joy, love, and excitement can create country personality and how that can happen. By collecting data from 90 travel programs in France tourism, this research found that these three
patterns of tourist attractions are related to the three country personality dimensions of France. However, only two dimensions of emotional appeals: joy and love are relevant to the country personality of France. These findings can serve as guidelines
for agencies relevant to tourism in France in creating or improving the country personality to gain a competitive edge in tourism industry. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
2
|
|
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Publication
Journal Publication
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