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Publication
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| Research Title |
DETERMINANT OF DESTINATION BRAND OF KRABI PROVINCE: A CASE OF MARINE NATIONAL PARK AREA |
| Date of Distribution |
20 February 2020 |
| Conference |
| Title of the Conference |
The International and National Conference on Business Administration and Accountancy 2020 (the 2nd INCBAA) |
| Organiser |
Thailand Regional Business Schools Network (TRBS NET) |
| Conference Place |
Empress Convention Center, The Empress Chiang Mai, Thailand Hotel, Chiang Mai |
| Province/State |
Chaing Mai |
| Conference Date |
20 February 2020 |
| To |
21 February 2020 |
| Proceeding Paper |
| Volume |
2 |
| Issue |
1 |
| Page |
109-124 |
| Editors/edition/publisher |
e-Proceeding |
| Abstract |
This paper propose determining factor in destination branding Marine National Park Area located in Krabi Province. The factors include destination meaning, destination identity, destination personality, destination image, destination equity, perceive destination value, destination commitment and attractant,
destination logos, and tourism character using PECT analysis. In addition, when considering each conceptual factor of destination branding in marine national park area of Krabi province, the order could be sorted according to the weight of factor from descending order as follows.
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| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
1
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Journal Publication
ไทย