| Title of Article |
AN INNOVATIVE MODEL FOR ECOTOURISM ATTRACTION ON DESTINATION BRANDING IN MARINE NATIONAL PARK AREA OF KRABI PROVINCE, THAILAND
|
| Date of Acceptance |
3 June 2020 |
| Journal |
| Title of Journal |
International Journal of Mechanical and Production Engineering Research and Development (IJMPERD) |
| Standard |
SCOPUS |
| Institute of Journal |
Transstellar Journal Publications and Research Consultancy Private Limited (TJPRC PVT. LTD.), |
| ISBN/ISSN |
ISSN(P): 2249–6890; ISSN(E): 2249–8001 |
| Volume |
10 |
| Issue |
3 |
| Month |
June |
| Year of Publication |
2020 |
| Page |
11301–11326 |
| Abstract |
This article aims is to create an innovative model for ecotourism attraction on branding destination in marine national
park area of Krabi province. This research is using Structural Equation Modeling (SEM) by M-PLUS program to develop
a model of the factors influencing ecotourism and destination branding. The data were collected from 400 samples from
tourists visiting marine national park area of Krabi Province. This study formulated a final structural model according to
the tourist opinions from Krabi Province, Thailand, as element of tourism behavior in marine national park area of Krabi
province consisted of the following 5factors: 1) Information perception factor. 2) Cultural factors. 3) Social factors 4)
Psychological factors and 5) Marketing factors.Elements of branding destination of marine national park area of Krabi
province consisted of the following 9 factors:1) Branding Destination Meaning 2) Branding Destination Identity3)
Branding Destination Personality4) Branding Destination Image5) Branding Destination Equity6) Perceive Branding
Destination Value7) Branding Destination Commitment and Attraction8) Branding Destination Logos and 9) Branding
Destination Tourism Character. Elements of ecotourism management of marine national park area of Krabi province
consisted of the following 4 factors:1)Area 2) Management 3) Activities and processes and 4) Participation. |
| Keyword |
Innovative Model, Ecotourism, Destination Branding, Marine National Park, Krabi Province & Thailand |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
|
| Citation |
3
|
|
|
Publication
Journal Publication
ไทย