2012 ©
             Publication
Journal Publication
Research Title The Application of ISM Technique to Analyze the Relationship of Elements Influencing on the Decision-Making of Using “KhonKaen City Bus” Public Transport Services: A Case Study of KhonKaen Municipality” 
Date of Distribution 22 October 2020 
Conference
     Title of the Conference ACN- International Conference (ICRDSSBM) 
     Organiser ACN- International Conference (ICRDSSBM) 
     Conference Place VDO Conference Bangkok Thailand 
     Province/State Thailand 
     Conference Date 22 October 2020 
     To 22 October 2020 
Proceeding Paper
     Volume 2020 
     Issue ISBN 978-93-90150-11-3 
     Page 3-8 
     Editors/edition/publisher Institute for Technology and Research (ITRESEARCH) 
     Abstract In driving the Khon Kaen Smart City development plan on the issue of “Smart Mobility” in Khon Kaen Province which is a city municipality with the 22nd population density in the country, Khon Kaen Municipality has developed a public transportation system to serve people in the municipality. In particular, city bus transportation which is available service to solve environmental problems and increase the quality of life of people in the area. The objective of this study was to investigate the relationship of various elements influencing the decision to use public transportation among residents by using the ISM technique, which is brainstorming from an experienced transport specialist in the area, to analyze the data to classify and find complex relationships of each element. The results of the study found that the main element influencing on the decision-making of public transport services were the costs and accessibility of public transit. 
Author
615210004-3 Miss MONTHIRA PROMDEE [Main Author]
Business Administration and Accountancy Master's Degree

Peer Review Status มีผู้ประเมินอิสระ 
Level of Conference นานาชาติ 
Type of Proceeding Full paper 
Type of Presentation Oral 
Part of thesis true 
Presentation awarding false 
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