| Research Title |
CONCEPTUAL FACTOR OF MOTIVATION INFLUENCING THE LOYALTY OF GAY TOURISTS IN THAILAND |
| Date of Distribution |
20 February 2020 |
| Conference |
| Title of the Conference |
The International and National Conference on Business Administration and Accountancy 2020 |
| Organiser |
Faculty of Business Administration, Chiang Mai University |
| Conference Place |
Empress Convention Center, The Empress Chiang Mai Hotel, Chiang Mai |
| Province/State |
Chiang Mai |
| Conference Date |
20 February 2020 |
| To |
21 February 2020 |
| Proceeding Paper |
| Volume |
The 2nd INCBAA |
| Issue |
1 |
| Page |
71-80 |
| Editors/edition/publisher |
the Thailand Regional Business Schools Network (TRBS NET). |
| Abstract |
This study aims to investigate the Understanding Motivation of International Gay Travel to visit
Thailand. This study is quality research by methods of literature review and interviews with relevant agencies
This results in the study that the Motivation including; 1) Relaxation 2) Novelty 3) Knowledge 4) Escape
5) Socialization 6) Gay Social Life and Sex; Gay culture. That affect the loyalty of tourists, including
1) Intention to Re-visit 2) Word-of-Mouth
|
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
1
|
|
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Publication
Journal Publication
ไทย