| Title of Article |
Tourists’ Perceptions, Experiences and Behavioral Intentions toward Sericulture Tourist Attractions in Khon Kaen Province |
| Date of Acceptance |
27 January 2021 |
| Journal |
| Title of Journal |
Journal of International and Thai tourism (JITT) |
| Standard |
TCI |
| Institute of Journal |
THE GRADUATE SCHOOL OF TOURISM MANAGEMENT (GSTM) NATIONAL INSTITUTE OF DEVELOPMENT ADMINISTRATION (NIDA) |
| ISBN/ISSN |
|
| Volume |
16 |
| Issue |
2 |
| Month |
July–December 2020 |
| Year of Publication |
2021 |
| Page |
|
| Abstract |
The purpose of this research is to study tourists' perceptions and experiences toward sericulture tourist attractions in Khon Kaen Province. The sample included tourists and traveler obtained by using the Convenience Sampling method. The tools included semi-structured questionnaire. The study found that according to the overview of sericulture culture tourism potential development model in Khon Kaen Province in terms of tourists' perception and experiences, the hypotheses were tested and yielded the significance statistics at .05. It was found that activities and participation in the sericulture attraction, such as access to the sericulture source and the nature of activities and activities during the sericulture tour, were very important for tourists because they experienced new things, bought local products, revisited the sericulture community and recommended the tourist attractions to other communities integrated and exploited. |
| Keyword |
tourist perceptions, tourist experiences, tourist behavioral intentions |
| Author |
|
| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
ชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
|
| Citation |
3
|
|
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Publication
Journal Publication
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