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Publication
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| Research Title |
The Productivity Model of Supply Chain
Management: A Case Study of Golden Banana Community
Enterprise in the Northeast Region of Thailand |
| Date of Distribution |
5 November 2021 |
| Conference |
| Title of the Conference |
International Conference on Economics, Finance and Business Management (ICEFBM) |
| Organiser |
iFeRP World |
| Conference Place |
Chiang Mai, Thailand |
| Province/State |
Khonkaen |
| Conference Date |
5 November 2021 |
| To |
6 November 2021 |
| Proceeding Paper |
| Volume |
2021 |
| Issue |
ISBN:978-93-90150-32-8 |
| Page |
25-27 |
| Editors/edition/publisher |
Mr. Manas Ranjan Prusty |
| Abstract |
: The purposes of this research were to study a model of supply chain management that is productive and affects the supply chain members of the Golden Banana Community Enterprise Group. Northeastern region that has increased productivity and has a positive effect on the performance of all member units. Data were collected with three sample groups, consisting of farmers, factories, and consumers who bought the golden banana sold at 7-11 stores. The results showed that the farmers had 2.98 times the overall productivity of the farmers who planted the golden banana in the Northeast. The average individual productivity was 2.86 times. There was a supply chain management model with methods to increase productivity. by increasing income from cultivation to get a variety of methods besides harvesting products from the golden banana directly and from the sale of banana shoots and have to reduce logistics costs to the lowest. As for the factory, it was found that there was an increase in productivity. reliability performance Has a 100% complete order fulfillment rate. Responsiveness performance. There is a 24-hour order fulfillment cycle, performance, adaptability or flexibility. In the event that the customer wants to increase and decrease the amount of delivery of 100% Golden Banana, the competence in managing supply chain costs Total cost to meet demand is 2,820,000 baht per month. Has a rate of return from working capital 51 cycles per year and consumers who buy golden bananas sold in 7-11 stores found that the factors affecting brand loyalty of customers or consumers The consumption of golden bananas is the packaging aspect. reliability Cost of access to production and the top brand. |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Abstract |
| Type of Presentation |
Oral |
| Part of thesis |
false |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
ไทย