| Research Title |
การพัฒนาต้นแบบเมืองไมซ์อย่างยั่งยืน จังหวัดเชียงราย (Sustainable MICE City Prototype Development, Chiang Rai Province) |
| Date of Distribution |
30 August 2018 |
| Conference |
| Title of the Conference |
The 1st International MICE Conference and Forum |
| Organiser |
Thailand Convention and Exhibition Bureau (TCEB) and University of North Texas |
| Conference Place |
The Athenee Hotel, a Luxury Collection Hotel, Bangkok |
| Province/State |
ฺBangkok, Thailand |
| Conference Date |
28 August 2018 |
| To |
30 August 2018 |
| Proceeding Paper |
| Volume |
1 |
| Issue |
1 |
| Page |
126-136 |
| Editors/edition/publisher |
Dr. Young Hoon Kim, Chair of Academic Committee, Associate Professor of Hospitality and Tourism Management and Co-Director of Sport and Event Management Laboratory at University of North Texas |
| Abstract |
All MICE events by nature are highly resource-intensive and can have negative environmental consequences for the host city. This conceptual article aims to study and analyze sustainable MICE city development criteria and to present a sustainable MICE city prototype for development of Chiang Rai. It reveals tenth criteria, for development of a sustainable MICE city prototype, as follows: having low carbon transport to city and venues; venue and facility services meet standards; utilization of sustainable accommodations and catering services; activities and events are based on cultural identity of the city; businesses are encouraged to show social and environmental responsibility; an excellent experience is delivered to organizers and participants; city disaster management plan and safety protocol are in place; the quality of life and well-being of the local people are supported; building of sustainable MICE heritage and pride for the next generation; and sustainable MICE organizing in all sectors is encouraged. The results of this study can contribute to proposing action policies that push the driving of sustainable MICE city development at national and international levels. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
true |
| Award Title |
Best Paper Award |
| Type of award |
รางวัลด้านวิชาการ วิชาชีพ |
| Organiser |
Thailand Convention and Exhibition Bureau (TCEB) |
| Date of awarding |
30 สิงหาคม 2561 |
| Attach file |
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| Citation |
1
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Publication
Journal Publication
ไทย