| Research Title |
PSYCHOLOGICAL FACTORS AFFECTING CUSTOMER ENGAGEMENT OF USING MOBILE SELF-ORDERING APPLICATIONS AT RESTAURANTS |
| Date of Distribution |
25 August 2022 |
| Conference |
| Title of the Conference |
International Conference on Tourism and Business ICBT |
| Organiser |
Lucern University of Applied Sciences and Arts (HSLU) |
| Conference Place |
Lucern University of Applied Sciences and Arts Building |
| Province/State |
Lucern, Switzerland |
| Conference Date |
24 August 2022 |
| To |
27 August 2022 |
| Proceeding Paper |
| Volume |
2022 |
| Issue |
1 |
| Page |
22-32 |
| Editors/edition/publisher |
Prof. Dr. Jürg Stettler, Prof. Dr. Timo Ohnmacht, Dr. Anna Para/4/Lucern University of Applied Sciences and Arts (HSLU) |
| Abstract |
Consumer behavior has changed due to lifestyle changes. Nowadays, people choose to dine out more.
Since the Covid-19 pandemic started, technology has become a substantial tool in the restaurant industry
by using technologies to provide safety services. The restaurant industry uses mobile self-ordering
applications which allow consumers to order food via a mobile application. This study investigated
psychological factors (restaurant image, self-identity, and social norm) influencing customer
engagement and their overall experience with the use of mobile food ordering applications in restaurants.
699 responders who an experience of using a mobile self–ordering application at a restaurant in Thailand
were used to analyze the data. The conceptual model and all of the hypotheses tested by using structural
equation modelling (SEM) under a two-step approach. The results show that restaurant image, selfidentity,
and social norm significantly effect customer engagement. Additionally, customer engagement
affects their overall experience with using self-ordering application. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
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Publication
Journal Publication
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