2012 ©
             TH, publication_detail
TH, publication_article
TH, publication_article_article_name PRESENTATION OF CHINESE IN THAI TV DRAMAS 
TH, publication_article_accepted_date 11 October 2022 
TH, publication_article_journal
     TH, publication_article_journal_name NEUROQUANTOLOGY 
     TH, publication_article_journal_standard SCOPUS 
     TH, publication_article_institute NeuroQuantology 
     TH, publication_article_isbn 1303-5150 
     TH, publication_article_year 20 
     TH, publication_article_issue 11 
     TH, publication_article_month กันยายน
     TH, publication_article_print_year 2022 
     TH, publication_article_page 7696-7712 
     TH, publication_article_abstract The objectives of this study aimed to investigate linguistic strategies presented on Thai television and to examine the Chineseness in Thai society and TV dramas,in which the protagonist or the protagonist's family were Chinese immigrants from China or Thai Chinese, with a total of twenty-nine dramas. The data was collected from Thai television from 2008 to 2018 for ten years and analyzed with descriptive presentation.The findings reveal that there were two linguistic features that appeared in TV dramas 1) Verbal language: 1) Word choice (Addressing terms), 2) Conceptual metaphor, and 3) Allusion, 2) Non-verbal language: 1) Sound, 2) Scene, 3) Dress, and 4)Color. Furthermore, the results also revealed that there were five characteristics of Chineseness in Thai societywhich were: 1) Prioritized family, 2) Prioritized a son rather than a daughter, 3) Prioritized the masculine society, 4) Prioritized Chinese culture and traditions, 5) Belief in Gods and Sacred things.Additionally, the results correspondingly indicatedthat Chineseness has been found, in Thai TV dramas where the protagonist or the family of the protagonist are Chinese immigrants from China or Thai Chinese, was reflected through the way of life of the characters in the story. 
     TH, publication_article_keyword Chineseness, Linguistic strategies, Chineseimmigrant, Thai Chinese 
TH, publication_article_writer
627080009-0 Miss RUNGPHET VARAPHONGSATIT [TH, publication_article_main_writer]
Humanities and Social Sciences Doctoral Degree

TH, publication_article_evaluation มีผู้ประเมินอิสระ 
TH, publication_article_status ตีพิมพ์แล้ว 
TH, publication_article_level นานาชาติ 
TH, publication_article_citation TH, publication_article_citation_false 
TH, publication_article_part_of_thesis TH, publication_article_part_of_thesis_true 
TH, publication_article_part_of_graduate TH, publication_article_part_of_graduate_false 
TH, publication_attachment_file
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