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Publication
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| Research Title |
DO DIFFERENT SOURCES OF INFORMATION MATTER IN THE INVESTMENT DECISION? SOME EVIDENCE FROM EXPERIMENT |
| Date of Distribution |
10 March 2023 |
| Conference |
| Title of the Conference |
The 7th TICC International Conference 2023 "Toward Sustainable Development Goals: Digital Transformation and Beyond" |
| Organiser |
International college of digital innovation, Chiangmai University |
| Conference Place |
Centara Riverside Hotel |
| Province/State |
เชียงใหม่ |
| Conference Date |
4 February 2023 |
| To |
5 February 2023 |
| Proceeding Paper |
| Volume |
2023 |
| Issue |
1 |
| Page |
28 |
| Editors/edition/publisher |
International College of Digital Innovation, Chiang Mai University, 239, Nimmanhaemin Road, Suthep, Mueng Chiang Mai, Chiang Mai, 50200, Thailand. |
| Abstract |
This study aims to test and compare the effect of information references on trust
and investment decisions. This research recruited 129 samples from ages 18 to 30. The
research conducted a financial experiment by dividing samples into one control group
and three treatment groups. Participants in treatment groups were exposed to different
information references, namely the official agenda, social media, and face-to-face advisor.
The experiment verified their investment value and tested their trust in the information.
Findings suggest that social media information did not lead to trust and investment.
Participants’ behaviors, especially trust, are still prolonged to traditional information (an
official data and investment consultant). Official information induced them to trust and
invest, while face-to-face advising induced their trust but not investment. This study
is a behavioral economics model that reflects people’s decisions. The study found that
financial institutions continue to perform well and guide investments for people, especially
at a specific age. The researchers recommend that the policymaker should be taken into
account to prevent and screen information thoroughly for the benefit of people in the future. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
ไทย