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Publication
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| Title of Article |
An Investigation of International Tourists from China, Korea and India of Different of Motivation and Country Perception When Making a Decision to Visit Thailand |
| Date of Acceptance |
8 May 2015 |
| Journal |
| Title of Journal |
The Macrotheme Review |
| Standard |
OTHER (CTFC) |
| Institute of Journal |
The Macrotheme Review |
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| Year of Publication |
2015 |
| Page |
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| Abstract |
ABSTRACT: The aim of this study is to explore the similarily or difference of tourist motivation and country perception of international tourists from China, Korea and India that they used for making a decision and choosing Thailand as a destination. The samples used in this study were drawn from three countries including China, India and South Korea which include in top ten countries where their citizens come to visit Thailand most during last five years (2009 – 2013). The data were collected by questionnaire distribution at two airports in Bangkok, Thailand: Suvarnabhumi Airport and Don Muang Airport and via individual interview. The data analysis was carried out by the means of descriptive statistics and inferential Statistics.
This study explores tourist motivation and country perception used by the tourists in different countries and different. It helps tourism industry practitioners in Thailand have a proper comprehension on segmentation of international tourists by country and understand influencing of motivation and country perception for planning their trips. Finally, the marketers or businesses can directly develop their marketing strategies through marketing communication to increase motivation and create positive perception of country into the potential consumers mind and it can support their decision to visit Thailand.
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| Keyword |
Keywords: Tourist Motivation, Country Perception, China, South Korea and India |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
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| Citation |
2
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Journal Publication
ไทย