|
|
Publication
|
| Research Title |
The new trends of mass tourism management in PR. China, case study of Xishuangbanna |
| Date of Distribution |
6 August 2016 |
| Conference |
| Title of the Conference |
International Research Conference on Management and Business |
| Organiser |
ifma |
| Conference Place |
Jakarta |
| Province/State |
|
| Conference Date |
6 August 2016 |
| To |
6 August 2016 |
| Proceeding Paper |
| Volume |
1 |
| Issue |
1 |
| Page |
7 |
| Editors/edition/publisher |
|
| Abstract |
How to develop the mass tourism management been discussed among the scholars and experts within China and worldwide. As the government report announced (2016), China is moving into mass tourism era. The tourism management, especially culture based mass tourism management been serious focused. Xishuangbanna Dai Autonomous Prefecture (XSBN) as one of the first tourism destinations in China, tourism income yearly contributed over 60% to the local GDP. The Dai minority group, as the largest aboriginal group in XSBN, their way of life, traditional culture, etc. is the unique and valuable tourism resources for the tourists. Local government, as the major stakeholder, trying to apply different approaches managing the related tourism industry since the 1980s. The qualitative research with systematic literature review, participatory observation, and in-depth interview are applied which trying to discover the management approach of mass tourism in XSBN, to explore new trends of mass tourism management. The findings indicated that ‘company + community’ approach is applied as the new trend for the mass tourism management. For company, which could classify into ‘stated owned company’ and ‘private company’, both of which achieved a great success in satisfying the tourists, improving local people’s living standard and tourism facilities, etc. The findings also indicated some conflicts between ‘Tourism Company’ and local residents, such as the inequality of sharing the visit fee, and the less discourse right in the decision-making section for the local residents. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
0
|
|
|
|
|
|
|
|
|
Journal Publication
ไทย