2012 ©
             Publication
Journal Publication
Title of Article Business Environment of Small Firm used the Internet in Thailand. 
Date of Acceptance 31 August 2016 
Journal
     Title of Journal International Journal of Business Management & Research (IJBMR) 
     Standard OTHER (JCC) 
     Institute of Journal TJPRC global community 
     ISBN/ISSN ISSN (Print): 2249-6920;ISSN (Online): 2249-8036 
     Volume
     Issue
     Month August
     Year of Publication 2016 
     Page 65-72 
     Abstract ABSTRACT Firm level competitiveness influence country level competitiveness. Thailand (2014), more than 95 percentages of firms is small firm (1-9 employees). Small firm used the internet to increase business activity by globalization. The use of the internet more than 19.20 percentages of all small firm. This article aims to describe business environment of the internet using of small firm in Thailand. The selected setting is northeastern region of Thailand, because majority of small firms are there. Qualitative design was done. The eligible participants were selected by snow-ball and convenience sampling. Data was collected from participatory observations and in-depth interview. The key informants were residents within establishment, owner/managers, expert academics, government and agent from Office of the National Broadcasting and Telecommunication Commission (NBTC). The results found that the driving forces of the use of the internet include: (1) Characteristic of small firm, (2) Environment of small firm used of internet. The result will be guide to define characteristics for study the competitive performance of small firm used the internet next times.  
     Keyword The Use of the Internet, Small Firm, Business Environment, Northeastern Region of Thailand 
Author
547080028-8 Mr. SURASAK WONGINCHAN [Main Author]
Humanities and Social Sciences Doctoral Degree

Reviewing Status มีผู้ประเมินอิสระ 
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Level of Publication นานาชาติ 
citation true 
Part of thesis true 
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