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Publication
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| Title of Article |
New Trends of Mass Tourism Management in PR. China, Case Study of Xishuangbanna Dai Autonomous Prefecture |
| Date of Acceptance |
16 September 2016 |
| Journal |
| Title of Journal |
International Journal of Applied Business and Economic Research |
| Standard |
SCOPUS |
| Institute of Journal |
Serials Publications |
| ISBN/ISSN |
0972-7302 |
| Volume |
14 |
| Issue |
11 |
| Month |
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| Year of Publication |
2016 |
| Page |
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| Abstract |
How to develop the mass tourism management been discussed among the scholars and experts
within China and worldwide. As the government report announced (2016), China is moving into
mass tourism era. The tourism management, especially culture based mass tourism management
been serious focused. Xishuangbanna Dai Autonomous Prefecture (XSBN) as one of the first
tourism destinations in China, tourism income yearly contributed over 60% to the local GDP.
The Dai minority group, as the largest aboriginal group in XSBN, their way of life, traditional
culture, etc. is the unique and valuable tourism resources for the tourists. Local government, as
the major stakeholder, trying to apply different approaches managing the related tourism industry
since the 1980s. The qualitative research with systematic literature review, participatory
observation, and in-depth interview are applied which trying to discover the management
approach of mass tourism in XSBN, to explore new trends of mass tourism management. The
findings indicated that ‘company + community’ approach is applied as the new trend for the
mass tourism management. For company, which could classify into ‘stated owned company’ and
‘private company’, both of which achieved a great success in satisfying the tourists, improving
local people’s living standard and tourism facilities, etc. The findings also indicated some
conflicts between ‘Tourism Company’ and local residents, such as the inequality of sharing the
visit fee, and the less discourse right in the decision-making section for the local residents. |
| Keyword |
Mass Tourism Management, ‘Community + Company’ Approach, New Trends, Xishuangbanna Dai Autonomous Prefecture |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
true |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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