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Publication
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| Title of Article |
Competitive Performance of Small Firms Using the Internet in Northeastern Thailand |
| Date of Acceptance |
16 February 2017 |
| Journal |
| Title of Journal |
Social Sciences |
| Standard |
SCOPUS |
| Institute of Journal |
Medwell Journals Support Team |
| ISBN/ISSN |
ISSN : 1818-5800 (Print), ISSN : 1993-6125 (Online) |
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| Year of Publication |
2017 |
| Page |
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| Abstract |
ABSTRACT:
This article aims to study competitive performance indicators of small firms using the Internet in Northeastern Thailand. The most amount small firms in Northeastern Thailand are important to the economy as a whole lot of local, regional, national, and global level. The statistics of usage from the National Statistics Office during 2012 to 2014 were studied, and the data of qualitative research was collected by having in-depth interviews with 35 small firms. A selection criterion is the firm with 1-9 employees, having installed the broadband Internet and operated for more than one year. After analyzing the content of collected data, the results, from both theoretical and phenomena, revealed that competitive performance of small firms in Northeastern Thailand included asset, process, and performance. These include so-called APP, asset included employees, money, materials, location, knowledge, and experience. The process included ability to manage employees and money, to maintain good quality of products and services, and to have good relation both internal and external. The performance included products and services, return of an investment, regular employment, regular customers, and opportunity to have income from supplemental business.
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| Keyword |
Keywords: Internet Broadband, Competitive Performance, APP, Small Firms, Northeastern Thailand. |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ได้รับการตอบรับให้ตีพิมพ์ |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
ไทย