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Publication
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| Research Title |
THE FEASIBILITY STUDY OF REAL ESTATE BROKER INVESTMENT IN KHON KAEN PROVINCE |
| Date of Distribution |
25 September 2017 |
| Conference |
| Title of the Conference |
The national and international conference on business management and innovation |
| Organiser |
College of Graduate Study in Management, Khon Kaen University |
| Conference Place |
College of Graduate Study in Management, Khon Kaen University |
| Province/State |
ขอนแก่น |
| Conference Date |
23 September 2017 |
| To |
24 September 2017 |
| Proceeding Paper |
| Volume |
4 |
| Issue |
1 |
| Page |
56-61 |
| Editors/edition/publisher |
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| Abstract |
This independent study aims to study the feasibility on technical, marketing, management and financial aspects of real estate broker investment business by applying the level of competition analysis, general environment analysis and SWOT analysis as tools for this study. The findings show that the samples’ behavior of using broker or agent service is for a quick process of selling, buying, and renting a real estate. Land is the most popular real estate which needs a broker the most. The samples spend 1 – 3 months before making a decision to use the service and the strongest influence on their decision of using the service is family. The information source which is used the most for decision making is advice from others. The factors of marketing mix which affect them the most are good service, fast procurement, good advice regarding price, as well as quick service at reasonable price. The total fund is 3,706,000 baht and the payback period is 2 years 7 months and 19 days. The present value is 17,442,442.17 Baht and the rate of return is 47%. Consequently, this project establishment is feasible. |
| Author |
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| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Poster |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
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| Citation |
0
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Journal Publication
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