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Journal Publication
Title of Article The Use of Social Capital in Organizing the Frog Festival of Baying Village in the Context of Cultural Tourism Development 
Date of Acceptance 2 August 2018 
Journal
     Title of Journal JOURNAL OF MEKONG SOCIETIES 
     Standard TCI 
     Institute of Journal Faculty of Humanities and Social Sciences,Khon Kaen University 
     ISBN/ISSN 9771686654009 
     Volume 2018 
     Issue 14 
     Month January-April
     Year of Publication 2018 
     Page 63-83 
     Abstract This article deals with the use of social capital in organizing the Frog Festival in a Zhuang ethnic villige in China amidst the expansion of cultural tourism. The data used were drawn from qualitative research in Baying Village , Donglan District, Hechi City, Guangxi Zhuang Autonomous Region, People’s Republic of China. Key informant interviews as well as participant aand non-participant observations were the main data collection techniques employed in the field research. The study found that there are three forms of social capital –namely, networks, norms, and trust – employed in the organization of the Frog Festival ,which has become a part of China’s cultural tourism development. Social capital in the form of networks includes bonding networks among relatives, bridging networks between Baying residents and Zhuang outside the village, and lingking networks between Baying villagers and the state as well as agencies from outside. Of the three forms of network , bonding is the most important because it connects not only those who have genealogigal relationships, but also Zhuang dwellers from nearby villages to actively take part on organizing the festival. The research also indicates key roles of the other two categories of social capital – norms and trust-used in the organization of the Frog Festival which have allowed for its success in Baying and generated strong social networks. 
     Keyword Zhuang, Social Capital, Frog Festival, Cutural Tourism 
Author
585080084-8 Mr. HOUDIAN YA [Main Author]
Humanities and Social Sciences Master's Degree

Reviewing Status มีผู้ประเมินอิสระ 
Status ตีพิมพ์แล้ว 
Level of Publication นานาชาติ 
citation true 
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