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Publication
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| Title of Article |
Critical Discourse Analysis of Jack Ma’s Selected Speeches:
Language of New Capitalism
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| Date of Acceptance |
26 October 2018 |
| Journal |
| Title of Journal |
JOURNAL OF HUMANITIES AND SOCIAL SCIENCES SURIN RAJABHAT UNIVERSITY |
| Standard |
TCI |
| Institute of Journal |
มนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยราชภัฏสุรินทร์ |
| ISBN/ISSN |
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| Volume |
2018 |
| Issue |
20 |
| Month |
September-October |
| Year of Publication |
2019 |
| Page |
117-131 |
| Abstract |
“The meaning of a text [always] goes beyond its author” and “the text at all
times represent(s) more than the author intended” (Bleicher, 1980, p. 111). In
contemporary studies, critical discourse analysis and social research are integrated
and cannot be separated entirely. Furthermore, the speeches of worldly influential
people are worth analyzing since speeches of important people have been analyzed
in order to alert meaning, to gain insight from, to understand logic therein, and to
see, if possible, any contradictions in the discourse.
This study aimed to highlight the language of new capitalism through the
selected speeches of Jack Ma in terms of some linguistic features, rhetorical
techniques, and contradictions in new capitalism. The samples consist of twelve
selected speeches of Jack Ma that were purposefully selected. The threedimensional model built by Norman Fairclough was used as the analytical framework
for this study.
Some linguistic features were analyzed including nominalization, passivization,
modal verbs, personal pronouns, and text structures. The results reveal that each
structure was used purposely for presenting his goals and attitudes. The second
scope was the process of text: there were various keys of new capitalism that
occurred in the selected speeches, such as the language of new technology, the free
market, the role of government, and profit. The main part of this study also pointed
out that Jack Ma’s words and goals sometimes contradict practice in reality. Alibaba
is a giant in the ecommerce world that has won over a number of entrepreneurs and
small businesses. It is hoped that the findings of this study are beneficial for further
studies. |
| Keyword |
Critical discourse analysis, language of new capitalism, three-dimensional model by Norman Fairclough, speech analysis |
| Author |
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| Reviewing Status |
มีผู้ประเมินอิสระ |
| Status |
ตีพิมพ์แล้ว |
| Level of Publication |
นานาชาติ |
| citation |
false |
| Part of thesis |
true |
| Attach file |
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| Citation |
0
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Journal Publication
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