| Research Title |
Halal Logo & Certification, Halal Brand Trust, and Intention to Purchase Halal Product |
| Date of Distribution |
9 August 2019 |
| Conference |
| Title of the Conference |
Universal Academic Cluster International Summer Conference in Hokkaido |
| Organiser |
Universal Academic Cluster(UAC) |
| Conference Place |
Sapporo cafe |
| Province/State |
Sapporo cafe Hokkaido |
| Conference Date |
27 July 2019 |
| To |
29 July 2019 |
| Proceeding Paper |
| Volume |
July (Summer: Hokkaido) 2019 |
| Issue |
12 |
| Page |
75 |
| Editors/edition/publisher |
|
| Abstract |
This study aims to study Halal logo & certification, Halal brand trust, and Intention to purchase halal product. Questionnaires were used as tools in collecting data from 263 Muslim consumers in Thailand. Data collection was analyzed by using structural equation modeling (SEM). The results of the study revealed that Halal logo & certification has the direct and indirect influence on Intention to purchase a halal product through Halal Brand Trust. Keywords: Halal logo & certification, Halal Brand trust, Intention to purchase halal product |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
4
|
|
|
Publication
Journal Publication
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