| Research Title |
Brand Love, Brand Trust, and Halal Purchase Intention |
| Date of Distribution |
9 August 2019 |
| Conference |
| Title of the Conference |
Universal Academic Cluster International Summer Conference in Hokkaido |
| Organiser |
Universal Academic Cluster (UAC) |
| Conference Place |
Sapporo Cafe |
| Province/State |
Hokkaido |
| Conference Date |
27 July 2019 |
| To |
29 July 2019 |
| Proceeding Paper |
| Volume |
July (Summer: Hokkaido) 2019 |
| Issue |
12 |
| Page |
99 |
| Editors/edition/publisher |
|
| Abstract |
This study aims to investigate the interrelationship among the Brand Love, Brand Trust, and Halal Purchase Intention. The data was collected based on questionnaires from 263 Muslim consumers in Thailand. The data was analyzed using Structural Equation Modeling (SEM). The results of the study revealed that Brand Love has an influence on Halal Brand trust and Halal Purchase Intention. |
| Author |
|
| Peer Review Status |
มีผู้ประเมินอิสระ |
| Level of Conference |
นานาชาติ |
| Type of Proceeding |
Full paper |
| Type of Presentation |
Oral |
| Part of thesis |
true |
| Presentation awarding |
false |
| Attach file |
|
| Citation |
4
|
|
|
Publication
Journal Publication
ไทย